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One topic was prevalent everywhere…
the economy. While
it is a scary time and uncertainties
abound, this does not mean one needs to throw up their hands and quit.
Now is
the time to think critically about your operation.
Identify areas of high cost to your business
and search for ways to reduce them while maintaining the same quality. Too often people reduce
costs to the point of
losing the integrity of their product.
Through discussions with garden
center owners and landscape
contractors, I have a philosophy that garden centers will see an
increase in
sales for 2009. I
am not an economist
and really have no authority to make such proclamations, but it makes
sense in
my head. When Mom
and Dad do not have
the money to take the kids to Disney World, they stay at home and stare
at
their landscape. They
still have
some
disposable income and decide to update their plantings themselves. This is the point they
walk through your
business in search of that perfect plant.
The above thought is why garden
centers need a diverse
selection of high quality plants for spring.
Guess what, SRN can help you with that!
The
other significant issue that
arose regularly was
freight. Many
individuals were searching
for suppliers closer to them. While
the
price of fuel has dropped, everyone knows it will not stay there
forever. The key to
effectively reducing freight cost
is to not compromise the quality expected to receive in lieu of
location. It is
worth an extra dollar per plant to get
the plant material in your business that will draw the customers.
Another way is to buy from SRN! We are centrally located in the state, our quality is great and we can deliver to your store multiple times throughout the season with little cost incurred.